The memory of our first flight, the first sight out of the window seat is an unforgettable feeling. Soaring above the clouds and the mountain and buildings is just a magical feeling.
While designing the brand identity for Jet Crew, a flight crew clothing apparel, i wanted to capture that memory. starting with the logo that is basically the view from the window seat. Then taking that concept through the identity by using the window as a vehicle for communication to encapsulate imagery to be used across touch points.
